The same story. A different frame.
A news product that makes article framing inspectable. Compare coverage, understand a classification, and see when the model is uncertain.
João Bezerra · Designer & product engineer
Imagination, made real.
Made for someone.
From someone’s story to something they can hold.
An invitation editor for customers. A template workbench for designers. One connected path from personal details to print-ready artwork.
Now, make an idea work.
The idea
what if…
Tap a piece or drag it onto the paper.
Inside the Workbench.
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A messy briefing. A clear next step.
A light, focused workspace that brings client briefings, contracts, and production information together—with the source always within reach.
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Give the work a place to move.
The web successor to Focus: a company workflow platform designed around the people and decisions in creative production.
Pilot
Validate a complete workflow with department leads before expanding access.
Audit historyA way back
AI at the workbench. Judgment at the wheel.
I work closely with AI agents, from the first sketch to the release. The useful part is the loop: make the intent clear, build something concrete, challenge it, and check what actually shipped.
- 01
Give the problem shape
Define the user, the constraints, and what success looks like before generating code.
- 02
Build something tangible
Use agents to implement and explore, while keeping product and design decisions explicit.
- 03
Invite a second opinion
Have another model challenge risky changes. Revise the plan when the evidence disagrees.
- 04
Check the real result
Run tests, inspect the interface, and read the deployed result back. A claim needs evidence.
This portfolio is part of that practice: built with AI, checked in the browser, and designed around real work.
Design was the starting point.
My background is in graphic design, motion, and creative production. At Criar Convites, I lead design work and build software for the people beside me: customers personalizing invitations, designers preparing artwork, and teams managing production.
That proximity matters. I get to see where a workflow breaks, build a better version, and hear from the people using it. Outside work, I build games, developer tools, and Ponto Cego.
Read my résuméBlumenau, Brazil · English & Portuguese